We are an independent marketing consultancy helping founders and leadership teams find the insight, the opportunity or the change that can make a business considerably more commercially powerful. Then we turn it into a plan you can execute.
Start a conversationTaking something new to market. Entering a new market. Winning customers at scale. Repositioning the business. Or finding the next source of growth when the thing that got you here stops working.
Where growth gets stuck
When growth stalls, it is usually one piece that doesn't fit. The customer. The offer. The price. The channel. Find that piece, put it in the right place, and the whole picture starts to work.
See what we doIt is the question we bring to every client. Then we answer it: where growth will come from, what needs to change, and the plan to make it happen.
AI has made content almost free to produce. So the world is filling up with creative slop: work that's quick, cheap and instantly forgettable. The savings show up on this quarter's bottom line. The cost doesn't. It builds slowly, as people stop noticing you, stop remembering you and stop choosing you. By the time it shows in your growth, it's far more expensive to fix. When anyone can make more, the only thing that still cuts through is a genuinely strong creative idea. Memorable is still the cheapest growth a brand can buy.
What we do
Whether you are launching something new, ready for your next stage, or facing a big decision, we start with the commercial question and finish with a clear plan.
Who is the customer? What do they want? Why should they choose you? We answer those questions first, then build the plan around them: market, proposition, positioning, offer, pricing, channels, customer acquisition, creative and launch. Turn something you believe in into something the market wants to buy.
New products · New markets · LaunchesFor established businesses ready for their next stage. It starts with a growth review: an honest look across the whole commercial engine, from customer, proposition and pricing to marketing, conversion, channels, competition, team and technology. We find the biggest opportunities and what is in the way. Then we decide what needs to change and build the plan to make it happen.
Starts with a growth reviewAn experienced operator in the room when the important growth decisions are made. Ongoing, independent, senior advice for founders, chief executives and leadership teams on proposition, pricing, customer acquisition, new products, new markets, marketing investment and priorities.
Ongoing · Senior · IndependentHow we work
Every piece of work is senior-led, from the first conversation to the final plan, by people who have built and grown businesses themselves.
We start with the commercial question that matters most: the one that decides what happens next.
We look hard at the customer, the market and the numbers until we find where the most value is.
We turn it into a clear plan for action: what to do, in what order, and how you will know it is working.
AI runs through all of our work, helping us research faster, test more ideas and reach answers sooner. The judgement stays senior and human.
When to call
A new product, a new business or a move into a new market. Who exactly is it for? Why will they choose it? What should it cost? How do you reach the right people first time?
Each new customer costs more. Marketing spend is up but growth isn't keeping pace. For businesses that would rather out-think than out-spend, we find what will work next.
Repositioning the business. Choosing where to invest. Deciding what comes next. You want an experienced, independent view and a clear commercial plan.
Senior-led
Conigrum was founded by Frank McCaughey, who built Acorn from a basement office into Ireland's largest agency before it was acquired by Epsilon.
Along the way he helped businesses such as Panda and 123.ie scale dramatically. That experience of building, growing and selling a business shapes every piece of work we do.
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