The journey
Every chapter — the agency, the exit, the films, the advising — was pointing somewhere. Here's the line that connects them.
Senior executive roles across European and local businesses — learning how growth actually happens, and how rarely it happens by accident.
Founded a creative and direct agency from a basement office, with little more than a point of view about ideas.
Grew Acorn into a hundred-strong, multi-award-winning agency with a global client base — twice named Agency of the Year.
Acquired by Hyper Marketing, later part of Epsilon, after creating work for brands including Google, Dell and Bank of Ireland.
Turned to film — making documentaries exploring psychedelics, spirituality and consciousness, and how minds actually change.
Investing in and advising digital and direct-to-consumer ventures, and leading brand and growth as a senior operator.
A thinking consultancy creating Brand Bending Ideas. The culmination — twenty years of making the difference, turned into one practice.