We create Brand Bending ideas, concepts and strategies that make a measurable difference to your brand and your business.
Memorable is the cheapest growth a brand can buy.
— and the strategy, concepts and plans for your team to run with.
How we work
Original thinking, offered at the depth you need. The making that follows — production, media, content — is cheap and everywhere; we work on the part that decides whether any of it is worth doing.
The brand-bending idea, fully built — with the strategy, the concept and the plan to act on it, and the argument for why it will work.
Flagship · ProjectA fixed-scope, fixed-price diagnostic. A fast, sharp read on a single problem — proof of the thinking before a larger commitment.
Entry · Fixed scopeStanding access to the thinking, for a small, capped number of founders and leaders who want it on call.
Retained · OngoingOur thinking
A point of view — three of the ideas we keep coming back to.
Sameness isn't a creative failing. It's a line item — and the research now puts a number on it. Why distinctiveness is the cheapest growth a brand can buy.
Read →If everyone can generate a competent idea for free, the competent idea is worth nothing. The judgement to find the one that works is worth more than ever.
Read →A brand is meant to be fixed. An idea strong enough to bend one — without breaking it — is the rarest, most valuable thing in marketing.
Read →You're in. The first issue lands soon.
Who we work with
Companies past product-market fit, scaling or repositioning, where one person still owns the brand and can decide without a committee. They want a breakthrough, not a backlog.
Brands that can't out-spend the leader and have to out-think it. The original idea is their most affordable weapon — and their most effective one.
Investor-owned companies under pressure to differentiate an asset, and teams that need original thinking injected without adding headcount.
Track record
Conigrum is led by a marketer who has spent two decades building brands and the businesses behind them — and measuring what the ideas did.
He founded and ran a multi-award-winning agency, twice named Agency of the Year, and built it to an exit. Over that time he created ideas for brands including Google, Dell and Bank of Ireland, and has since held senior executive roles driving growth across consumer and B2B.
The conviction behind Conigrum — that original thinking is what now separates the brands that grow from the brands that blend in — is not borrowed positioning. It's a view earned in the work.
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